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Hugo Oliveira

Passionate about Communication, Marketing, Technology, Music and People, Hugo loves to engage everybody through emotions and leverage technology to do it so. He is also very curious about (almost) everything and a fast learner, which makes him crazy enough to dive into new challenges.
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Recent Posts

2 min read

How much does a new B2B customer cost?

By Hugo Oliveira on 12/11/21 16:50

In an increasingly digital world with so many points of contact for the market, companies find themselves at a crossroads to manage their marketing budgets and have to find the most permeable channels to attract value contacts to be able to transform them into customers (Conversion Rate ).

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2 min read

iO – Digital Transformation Team by Team Digitale

By Hugo Oliveira on 17/12/18 17:57

In order to build the “Operating System” of the country, building simpler and more efficient services for the citizens, the Public Administration and businesses, the Italian Government created Team Gigitale, the country’s Digital Transformation Team. Following this initiative, a project to develop a user-friendly app was born.

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3 min read

Where is the money in Open Source?

By Hugo Oliveira on 17/09/18 17:55

Open source to most people might means free. A user sees a bug, they consult the community, a fix is offered, an update is made and the user keeps on using the software they downloaded for free in the first place. Yet Adobe brings in €6 billion a year and Canonical makes $100 million a year. Companies like Oracle have a firm commitment to open source projects and still have revenues exceeding $37 billion per year. So, if there is big money in open source software, where does it come from?

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Check out a case study video about the leading meal kit provider in the Nordics. Find out how they reduced costs and food waste with Machine Learning.